Skeptical and critical thinking to the pseudoscience has traditionally moved in an Metal Surface Cleaner overly rationalistic sense.The text criticizes that excess of rationalism to adapt it to recent research in neuroscience, psychology and behavioral economics about the emotions and decision-making.From this perspective, tries to explain the persistence of the pseudoscience despite skeptical critique, and target PURE FOOD MEN alternatives to make more effective and efficient dissemination of scientific and critical thinking.